Sharpen your selling chops and write disgustingly good stories that turn ordinary moments into extraordinary sales masterpieces. Notoriously melodramatic, frequently outrageous, classic over-sharer, and bloody good at keeping prospects hooked and primed to buy. 60% av. open rate, 5.6% av. CTR and frequent reciever of replies like, "Emma, this is why you're the GOAT! This was so much fun!" to - wait for it - SALES emails. LET'S GO!
my account got hacked 😭
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I’m writing to you today from my sick bed. Snot-riddled tissues pepper my duvet, each one hoping I’ll quit re-using them 'til my finger pokes through and just get a damn fresh one. This makes 6 days of being what I hate most - a mouth breather. *shudders* So yeah, I’ve been pretty Moody Mary this week on account of the lack of oxygen and a complete inability to think clearly. Which is why it was NOT cool when, on Thursday, my Linkedin account got hacked! YES, I DID FREAK OUT. “Holy sh*t! That’s 3 years of hard work down the drain! Please, PLEASE DON’T MAKE ME START FROM SCRATCH!” Who I prayed to, I'll never know. In my seconds of need, I clearly found religion. Here’s what went down… I’m on my phone. I’m ‘doing Linkedin’. (Coz let’s get real, when you’ve only got 2 brain cells spare for work, Linkedin is low-hanging fruit) And as per - PING! The little red notification button starts to wink at me. “Oh, go on then”, says I. I press the bugger and there I see: [RANDOM PERSON] and 3 others have reacted to your post. Urm… what post? I’ve been sick. I haven’t posted. WHAT POST?! So I tap and I see this abomination:
WHO TF DARES TO HACK MY ACCOUNT AND THEN WRITE THIS UTTER SHITE? The fire alarms in my brain go off and my throat dries up because I’m breathing so fast… 🤢Vague, shoddy hook. 🤢Contextless and bloody boring body. 🤢Weak-as-Nanny-Jeans-tea CTA ME! Emma Loveday, professional copywriter! Charging top wonga to DFY clients! Trained by the best-in-class! MY REPUTATION IS RUINED!! People will see this drivel and think I wrote it! Except… Hold on… Oh, dear… Turns out… … I DID WRITE IT 😱😂
Damn - as I said almost 4 years ago. Some random dude stumbled upon this post and deemed it worthy of a like. Ya gotta laugh. This is PROOF that even PROs started somewhere. We all wrote stuff that sucked. Sucked so hard that 4 years later, I'd rather believe I was hacked than admit I wrote it myself 😂 But you *must* start if you want to get to a point where your copy is actual FIRE. Over the past 2 weeks I’ve been talking to so many biz owners about email newsletters. #MyOneTrueLove 👉Biz owners who want to start growing a list. 👉Biz owners who have subscribers but aren’t emailing them. And the biggest blocker is not knowing what to write and then how to write it. But guess what? Sending nothing is the worst thing you can do. Especially if you have a list ready and waiting. I PROMISE YOU, no email you send will be SO bad that your list will be damaged beyond repair. But you could send emails that are 'not good enough' by your standards and - wait for it - make sales. There is nothing to lose and everything to gain. And there'll be even more to gain once your copy and storytelling inevitably improve. So let’s get you started with what to write. Because if you have the what, the how is easier (IF you’re prepared to ‘give it a bash’ that is). Imagine you want to send 4 emails in April, one per week. And the sole goal is to START WRITING TO YOUR LIST. Here are 4 ideas/prompts for you: 🔥Reshare your origin story. How did you come to do what you do now and why should they care? (Pssssssst… that’s your pitch! “Because it means I help YOU achieve THIS without PAIN). Show us how you came to be the expert you are today. 🔥Bust a false belief. What do they believe about either themselves/their circumstance/the route to result that stops them making progress? VALIDATE their belief, then surprise them with a new, helpful way of thinking. Open their eyes. There are your ideas to get started. All you have to do is sit down and write. And listen, if you’re worried about the quality of your emails and that’s a blocker to smacking SEND… Remember THAT post I wrote all those years ago 😉 In 3 years, no one will remember what you wrote or how you wrote it... not even you. You have to start, to get better. (Some of you don't EVEN need to get better. You JUST need to start!) ✅Bang it up. ✅Send it rough and ready. ✅Reward yourself with a cookie. Then go again! And if you want to fast-track your way to better stories and better emails, keep your eyes peeled this April. I’ve got 2 terribly useful offers coming your way. Tell you more soon (when I can breathe again). Until then - take those ideas, bash ‘em up, and press SEND. Chat soon, Emma x Hang on a second! Here's how I can help you right now 😁👇 🔥DONE-FOR-YOU EMAIL COPYWRITING Oh, you want a community of die-hard fans chomping at the bits to hear from you, go nuts every time you make an offer, and get replies like, “These are the *only* emails I always read from start to finish”?! Turns out, that's my hidden talent. Find out more here and book a no-ob chat. 🔥WIN CLIENTS WITH EMAIL Only 4 of the many launch emails landed my client 3 program sign ups from a tiny list of 117 - yeah, THAT. Get instant access to Win Clients With Emails. Send emails, grow your fandom, make moneeeeeeh. 🔥SALES PAGE SPRINT Ready to write a sales page that's conversion-ready, written like a pro, and that you're pure *desperado* to show off?! Click here to join the waitlist for the next Sales Page Sprint. 🔥COPY CONSULTS Book in for a knuckle-cracking feedback sesh this month. You bring the copy, I'll bring the ideas to make it 10X stronger. Find out more and book your copy consult, here. Psssssssst! H got my brain and suggestions on 5 of her business emails and now, "We've had higher opens and more direct responses since our call, THANK YOU!" |
COPY CHOPS
Sharpen your selling chops and write disgustingly good stories that turn ordinary moments into extraordinary sales masterpieces. Notoriously melodramatic, frequently outrageous, classic over-sharer, and bloody good at keeping prospects hooked and primed to buy. 60% av. open rate, 5.6% av. CTR and frequent reciever of replies like, "Emma, this is why you're the GOAT! This was so much fun!" to - wait for it - SALES emails. LET'S GO!
Surely *everyone* has that relative who’s batshit-bonkers? Totally lovable, utterly random, and at risk of having a meltdown at any given moment because ‘I’m constantly either a bit too hot or a bit too cold, there's no in-between!’. No? For me, it’s Auntie Ange. We love her (even though she can’t look left). #NoJoke Because, over another quiche lunch - “everyone likes quiche, don’t they” - she comes out with gems like this… “He’d be good-looking if he didn’t have a head” She was telling us...
**voicenote to client** "...how does Wednesday look to chat about Jan newslett- OI! *bang, bang, bang* GET AWAY FROM MY BINS!! *BANG, BANG* GO ON! - Sorry about that... some magpie keeps poking holes in our bins before the collection men arrive" And that's how it all began. 5 days before we were due to hand the keys back to our Landlady, I swooped up an obligatory 'gotta share this with my list' story. #ClassicEmma (This would be a good time to remind anyone playing catch-up that we've moved...
Last week, a client in my group programme posted something I've been gagging to share with you beauties. This client experienced something impressive. My client is impressive, in and of themselves. But they weren't sure HOW to share this experience. I want you to read their first post in the group. ☝️DON'T SCROLL BEYOND IT. (Yes, that's an order) #SassySundays Because before you go on to read my thoughts and feedback, what do you notice? Think about that first, then I'll shed some light on...