Last week, a client in my group programme posted something I've been gagging to share with you beauties.

This client experienced something impressive.

My client is impressive, in and of themselves.

But they weren't sure HOW to share this experience.

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I want you to read their first post in the group.

☝️DON'T SCROLL BEYOND IT.

(Yes, that's an order)

#SassySundays

Because before you go on to read my thoughts and feedback, what do you notice?

Think about that first, then I'll shed some light on the sitch.

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Here's what they* wrote when they asked for feedback:

*permission to share was given

*details changed for confidentiality

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POST TITLE: Not wanting to sound wanky

On our call yesterday @Emma you mentioned that you’d be shouting about being invited to a call with the CEO of [COMPANY]. I had such a cool chat with them yesterday afternoon, and I’ve asked if they're happy for me to share a bit of buzz about it on socials, and they are (totally should have taken a screenshot 🤦‍♀️).

But I really don’t know what angle to take... ​
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Can I sense-check this before I post it?
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Here’s what I’m thinking of. Does it sound wanky?…
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​Little ol' me, having a chat with the new CEO of [COMPANY] 🤯

Who would have thought?

[NAME] reached out last week, wanting to hear about my experience using the platform and my thoughts on their future plans.

Me? I mean, pinch me…

It's not every day you get to talk to the head of a $X billion company.

I've been a huge advocate of [COMPANY] for years, and it's been a big catalyst for growth in my business and that of lots of my clients. So when [NAME] took the time to graciously listen to my feedback, it felt like real validation.

So this is a shout-out to [NAME] for taking the time to speak to the people who are using the platform, for really listening to the feedback, and for following up with what genuinely feels like an open channel of communication.

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Watch out world - [COMPANY] has some exciting plans afoot.

And I’m really thrilled to have a tiny voice at their table.

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I'm gonna take a guess and assume that you, ya cheeky sausage, haven't stopped to analyse that post yet.

Am I riiiiiiiiiiiiiiiiiiiiiight?!

Go on, give it 2 hot secs right now 😏

Whatever comes to you.

And not just the 'social media post within the post' but the WHOLE group post.

I'll wait here...

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...

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Need more time?

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No?

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Have some thoughts?

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GOOD.

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Let's see if you saw what I saw 😉

This was my reply, hot off the press...

Hey! That’s AWESOME.

First up, I’d reeeeeally love for you to go back and watch last week's call (especially the end, this was specifically related to your email we tweaked last week and what I’m about to say now).

It will be worth your time ;)
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Now, what am I gonna say, [CLIENT]? You lovely, too-humble person?

I’m going all ‘empowerment’ on your ass right now… Even the title of this post is NOT WANTING TO SOUND WANKY.

Nooooooooooooooooooooooo!

I wanna hear you say - I DID A BLOODY COOL THING BECAUSE I'M A BLOODY COOL PERSON. Okay?

That dismissive, non-assertive vibe carries through your post - which is lush, btw, and so wonderfully humble and heartfelt. AND, I want you to position yourself HIGHER.

It starts in your own brain.

That doesn’t mean, be a cocky f*cker.

It means take some delicious ownership.
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​>> ‘Little ol’ me’

>> Me? Pinch me.​
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There’s nothing wrong with this language.

It’s lovely and warm and down to earth.

I wouldn’t want you to start there, though. Mk?

(This isn’t a rant, I want you to see yourself and position yourself in a more authoritative light while ALSO being a cool humble human)
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FOR EXAMPLE, this hook. Let’s make it bloody impressive.
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A [CLIENT TITLE] and the CEO of a £X Billion dollar company hop on a zoom...

That was my evening yesterday.

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OR

When the CEO of [COMPANY] asks you for a chat, you say… I’m busy, soz.

JOKE!

You say, I’d love to.

And then you organise a time to chat with the CEO of a £X Billion dollar company.

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OR

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When the CEO of a £XB company asks to chat so they can get feedback on their platform…

You know you’re advocating for the right business.
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Then it’s thinking about, what’s the story here?

WHY are we sharing this?

I like the idea you have of shouting about how invested he is. Even at that level, he’s speaking to his users.
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That nicely segways into how you’re a proud affiliate. And now, even prouder!

(A lot of this you already have above, so not a massive rewrite needed!)
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By all means, bring in that humble gratitude. But let’s not lead with it.

>> And I’m thrilled to have my voice at the table.

(not TINY VOICE!! Your voice is NOT tiny… and if it is, I’m gonna help you make it BIGGER!!).
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Any Qs about any of that, let me know. I’m not yelling at you, I feel strongly about you getting out of this 'small humbleness'. Let’s own these experiences ;)

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You can probably tell by the many exclamation marks and overused capitals... I have serious feels about this.

And by 'this' I mean, going too hard on humble.

(Fellow women, we do this far more than men thanks to social conditioning... An email for another day, p'raps)

So hard that 'humble' becomes belittling... dismissive... diminishing... even naive.

An authority crusher.

It's that sense of 'Oh WOW, me? REALLY? Me and THEM?! They're so big and important and impressive and I'm 'JUST' me"

If this is you I ❤️ you for that warmth.

I love you for being a down-to-earth human.

I love you for 'not wanting to be wanky'.

I also need you to understand that there are 2 trust-building cues future clients are always looking for:

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WARMTH & COMPETANCE.

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Lots of people online have one or the other, both are needed for someone to trust in you.

Now, I'm not going to talk about what happens when you have competence without warmth, today.

This email is about showing warmth without showing competence.

And the reason I've chosen to show you this particularly tasty example is because I see this all the time online AND... it used to be me!

As my lovely client said, "Little ol' me?" That used to be the vibe of my Linkedin feed.

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**tehehehehe**

I'm 'just' Emma.

These results are 'no big deal'.

I'm on-my-knees-crying-into-the-carpet-honoured that someone like THAT would even CONSIDER talking to ME?!

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(Melodramatic? UH-YAH! Ya met me?!)

But if you now go back and look at the original post they* wrote, that's how it felt.

If you catch yourself in this sticky sitch...

Wanting to share things that could seriously uplevel your audience's perception of you (in this case, it was a conversation had with a credible head - EPIC authority builder when done right)...

Ask yourself before you write...

• How do I take real ownership of this?
• How can I be grateful AND use it as a trust-builder?
• What's my 'angle' here, and what does it achieve for me?

In the OG post, my ledge of a client didn't take ownership of their experience.

They became the grateful dead - so grateful that they almost crushed their opportunity to build credibility.

The angle was solid - I'm a proud advocate of this platform - it was a bit lost among the gratitude.

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So instead, we made it a statement - The CEO of a $XB company asked me for feedback on their platform.

The angle became - It impressed me that they took the time to get direct feedback from their users and affiliates to keep making the platform better and better.

Trust-building - I only advocate for platforms, and people, I believe in (VALUES). And this platform has grown my own biz from X to Y. After this gesture from the CEO, I'm even more invested.

Grateful - Shout out to [COMPANY FOUNDER] for taking the time to connect with its users, now I'm even more proud to be an affiliate of [COMPANY]

Offer - Segue to their affiliate link (uh, yah... let's take this sales opportunity folks. IT'S PERFECT!)

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We reworked it.

More back-and-forths were had.

Afterwards, my client said, "This feels soooo much better than my first version. Thank you so much. Totally not feeling wanky and apologetic about it now. I’ve posted it! SOOOOO grateful for your fast input. Thank you!"

The post did marvellously.

(I won't show it to ya, sozza. I was asked to keep them anonymous and I respect those wishes 🥰)

But more importantly than 'a successful post'...

They began to see how the original copy felt small and dismissive whereas the rewrite felt bold, assertive, and authoritative.

And when client 'buy-in' is built with EVERY interaction they have with you, we don't wanna get the 'warmth : competence' ratio so in favour of humbleness that you're just another friend to support rather than a reputable figure to consider working with one day.

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Feel like you easily slip into the doe-eyed 'little ol' me' way of communicating?

Where you accidentally position yourself below rather than in line with, or even a cut above?

👉Re-read this email.

👉Take a look at your last few posts.

👉Spot any where you could strengthen your position?

👉Rewrite them using this review to guide you.

(Oh, and take a look at your emails while you're at it 😘)

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Until next week,

Emma x

*I'll reiterate that permission to share this was given and I'm not here in my email homies slagging off my client's work. That they feel safe enough to share their copy with me, are open to my honest critique, AND allow me to share it with you to help more people gives me all the ooey-gooey feels)

Hang on a second! Here's how I can help you right now 😁👇

🔥Ya gal is booked until late NOV.

You wanna kickstart the New Year with a F*CK ME, THEY'RE GOOD website, too good not to click emails, or an I FEEL SO GOOD SAYING YES TO THIS sales page?

Now is the time to talk.

See what I'm about and what's on offer here: www.emmaloveday.com​

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