Sharpen your selling chops and write disgustingly good stories that turn ordinary moments into extraordinary sales masterpieces. Notoriously melodramatic, frequently outrageous, classic over-sharer, and bloody good at keeping prospects hooked and primed to buy. 60% av. open rate, 5.6% av. CTR and frequent reciever of replies like, "Emma, this is why you're the GOAT! This was so much fun!" to - wait for it - SALES emails. LET'S GO!
๐ชchop off his head.
|
Surely *everyone* has that relative whoโs batshit-bonkers? Totally lovable, utterly random, and at risk of having a meltdown at any given moment because โIโm constantly either a bit too hot or a bit too cold, there's no in-between!โ. No? For me, itโs Auntie Ange. We love her (even though she canโt look left). #NoJoke Because, over another quiche lunch - โeveryone likes quiche, donโt theyโ - she comes out with gems like thisโฆ โHeโd be good-looking if he didnโt have a headโ โ ๐ DAI: short for David in Welsh. She seemed to think he was quite desirable apart from the pinball sitting atop his neck. In dating terms, she was saying, โHeโd be a yes IFโฆโ And if itโs a โyes IFโ then itโs a โnoโ โ ๐ Same as your offer. โ When you build a strong case for *why* someone should care about what you do and how you can help them, there are some things you can't control (much like the head you were born with, for example). We *do not* lose sleep over these things. But there's plenty we do have control over to make sure your prices make perfect sense and your offer isn't dismissed for the wrong reasons: ๐๐ญ ๐ฐ๐จ๐ฎ๐ฅ๐ ๐๐ ๐ ๐ฒ๐๐ฌ ๐ข๐ I felt like it's specifically for someone like me. โ ๐๐ญ ๐ฐ๐จ๐ฎ๐ฅ๐ ๐๐ ๐ ๐ฒ๐๐ฌ ๐ข๐ I understood the benefits of investing in this right now. โ ๐๐ญ ๐ฐ๐จ๐ฎ๐ฅ๐ ๐๐ ๐ ๐ฒ๐๐ฌ ๐ข๐ this was clearly the best solution. โ ๐๐ญ ๐ฐ๐จ๐ฎ๐ฅ๐ ๐๐ ๐ ๐ฒ๐๐ฌ ๐ข๐ I could trust that they know their sh*t. โ ๐๐ญ ๐ฐ๐จ๐ฎ๐ฅ๐ ๐๐ ๐ ๐ฒ๐๐ฌ ๐ข๐ I was clear about HOW I'd achieve this result. โ ๐๐ญ ๐ฐ๐จ๐ฎ๐ฅ๐ ๐๐ ๐ ๐ฒ๐๐ฌ ๐ข๐ I felt like they were the right person for me. โ ๐๐ญ ๐ฐ๐จ๐ฎ๐ฅ๐ ๐๐ ๐ ๐ฒ๐๐ฌ ๐ข๐ I understood what transformation to expect. โ ๐๐ญ ๐ฐ๐จ๐ฎ๐ฅ๐ ๐๐ ๐ ๐ฒ๐๐ฌ ๐ข๐... โ When your sales copy is on point, you turn 'It would be a yes, IF' to 'It's a yes, BECAUSE' You don't have to chop off your head to get people over the line and into your programโฆ You have to speak to people who like the look of your head ๐ What you wanna do in sales page copy (and ALL sales copy)... is position yourself in the best possible light for those who are curious, interested, open, and a match for your offer... And avoid twisting, bending, or reshaping your offer into something it's not for those it was never made for in the first place. โ OWN YOUR OFFER. Be the expert. Write for the clients you want. That's what we do in the Sales Page Sprint, and clients love it โค๏ธ We get your money page done, dusted, and showing future clients why youโre the perfect choice for them. And repel those who 'wish you had a different head' ๐ READS: Repel those who haggle on price, need manual F2F explanation, think your price is extortionate (they can pay someone in peanuts on Fiverr don't๐you๐know), or think you're lucky to have them instead of the other way around. Now that's more like it ๐ โFind out more about it and get that booty on the starting line here.โฆ letโs make 2025 the year you write to sell! โ See you on the inside, Emma-freakishly-small-head- Loveday P.S. The fast-action pricing goes *POOF* tomorrow and will never be sold at this price again (in a #TrueStory way. Not in the #FakeUrgency way). Get a shimmy on a claim your spot hereโจโ P.P.S. We start next Thursday! EEEEEK! That means I'll be sending more emails about SPS this week. If you want to stay on my list but donโt want to hear more about the Sprint right now, just clickety-click right here. You won't hear from me again *sigh* until this promo period is finito. โ โ |
COPY CHOPS
Sharpen your selling chops and write disgustingly good stories that turn ordinary moments into extraordinary sales masterpieces. Notoriously melodramatic, frequently outrageous, classic over-sharer, and bloody good at keeping prospects hooked and primed to buy. 60% av. open rate, 5.6% av. CTR and frequent reciever of replies like, "Emma, this is why you're the GOAT! This was so much fun!" to - wait for it - SALES emails. LET'S GO!
Iโm writing to you today from my sick bed. Snot-riddled tissues pepper my duvet, each one hoping Iโll quit re-using them 'til my finger pokes through and just get a damn fresh one.Poor sods. This makes 6 days of being what I hate most - a mouth breather. *shudders* So yeah, Iโve been pretty Moody Mary this week on account of the lack of oxygen and a complete inability to think clearly. Which is why it was NOT cool when, on Thursday, my Linkedin account got hacked! YES, I DID FREAK OUT. โHoly...
**voicenote to client** "...how does Wednesday look to chat about Jan newslett- OI! *bang, bang, bang* GET AWAY FROM MY BINS!! *BANG, BANG* GO ON! - Sorry about that... some magpie keeps poking holes in our bins before the collection men arrive" And that's how it all began. 5 days before we were due to hand the keys back to our Landlady, I swooped up an obligatory 'gotta share this with my list' story. #ClassicEmma (This would be a good time to remind anyone playing catch-up that we've moved...
Last week, a client in my group programme posted something I've been gagging to share with you beauties. This client experienced something impressive. My client is impressive, in and of themselves. But they weren't sure HOW to share this experience. I want you to read their first post in the group. โ๏ธDON'T SCROLL BEYOND IT. (Yes, that's an order) #SassySundays Because before you go on to read my thoughts and feedback, what do you notice? Think about that first, then I'll shed some light on...